Privacy Policy

Lil Mashies Pty Ltd, and our affiliates (collectively “Little Mashies”, “we”, “us” or “our”) have created this privacy policy to inform you how we collect, use, disclose and protect your personal information.

Our Privacy Statement fully complies with the Privacy Act 1988 and represents the industry’s best practice.

Little Mashies is dedicated to protecting your privacy. Consistent with our commitment to providing you a helpful and satisfying shopping experience, we have found that collecting Personal Information (as such term is defined below) through the Little Mashies website (the “Site”), and any other communications with you (whether by email, phone or otherwise), helps us better understand the products and services most helpful to you and enriches your overall shopping experience.

What is Personal Information? 

Personal Information is any information that refers to an individual explicitly or which can be attributed to an identifiable individual. Personal information comprises things such as age, income, date of birth and financial information. 
Personal Information does not include any grouped information or information which is not attributable to an identifiable individual. We may acquire general analytic information that is not attributable to an identifiable individual from third party service providers to help us in understanding our users’ preferences and behaviors when using the Little Mashies website. Aggregate Information is information that incorporates a number of users, and no single person can be identified by the compiled information. Little Mashies collects aggregated information for the purposes of better understanding and servicing our customers.

How is Personal Information collected?

Personal Information is gathered through the Little Mashies website by Little Mashies or our service providers on our behalf when users voluntarily register with Little Mashies on the Little Mashies website, accept electronic newsletters, use communication services, answer surveys and enter contests and other promotional opportunities provided by or on behalf of Little Mashies, when customers make a purchase, and when users utilize the "Forward to a Friend" feature. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; content of e-mails to us. In addition we may receive information about you or your use of the Little Mashies website from third parties we work with (including the analytic information described above). When using the Little Mashies website, information may also be automatically be gathered from you through the use of the following:

Pixel Tags/Clear GIFs/Web Beacons. A pixel tag (also known as a clear GIF or web beacon) is an invisible tag placed on certain pages of the Little Mashies website but not on your computer. When you access these pages, pixel tags create a generic notice of that visit. They ordinarily work in conjunction with cookies, registering when a specific computer visits a specific page. If you turn off cookies the pixel tag will simply detect an anonymous website visit;
Cookies. A cookie is a small data file that Web sites, when you visit them, habitually store on your hard drive. A cookie may include information (such as unique user ID), which is used to track the pages of the Little Mashies websites you've visited. The Little Mashies website uses cookies to preserve the contents of the shopping cart between your visits. The Little Mashies website also uses cookies to measure activity on the Little Mashies website, which allows us to determine which pages and features of the Little Mashies website are most popular. This information lets us make enhancements and updates to improve your experience with the Little Mashies website. Parts of the Little Mashies website, such as will not work if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to make a purchase from the Little Mashies website, nor will we be able to recognize you as a registered user to allow you access to your account information. To enable or disable cookies on your browser, please consult your browser documentation or contact your software provider.

Disclosure of Your Personal Information

We may distribute Personal Information and Aggregate Information with our service providers, consultants and affiliates for our internal business purposes. We will not divulge your Personal Information outside of Little Mashies and our service providers except as described in this Privacy Policy.

How Do We Use Your Personal Information?

We use Personal Information in order to improve your shopping experience, to communicate with you about our products, services, promotions and contests, to shield you and us from error and fraud, to respond to any of your communications, to complete your purchase or return transaction, to keep track of transactions and to conform with legal and governmental requirements. We may also use this information to make offers to you, to help us target specific products and services which we think will be of interest to you, and to help us improve and develop the Little Mashies website and customize the Little Mashies website to your interests. If we expect to use your Personal Information for any purpose not explained in this Privacy Policy, unless the purpose is self-evident due to the nature of the transaction in question, Little Mashies will identify the purposes for which Personal Information is collected at or before the time the information is collected. 
An example of a self-evident purpose is asking for the name and address of the person placing an order in order to ensure correct shipping and delivery.

Marketing Opt-In and Opt-Out

When you register for e-mails or for an account with Little Mashies, or place an order, your e-mail will automatically be added to our marketing database. You can opt out of our regular update services by clicking 'unsubscribe' at the bottom of any of these e-mails.

Little Mashies does not sell or otherwise pass your details to third parties for marketing purposes, and marketing communications you subscribe to will only be sent by Little Mashies.

SPAM Protection

Little Mashies will at all times comply with its obligations under specific Spam legislation.

We assure you that:

Little Mashies has created policies to give staff education, rules and guidlines in relation to commercial electronic messages.
You are able to unsubscribe from our mailing lists at any time and if at any time there appears to be no way to unsubscribe from the mailing list you will be able to send an email to advising us of your wish to unsubscribe. We will then facilitate this on your behalf.
Little Mashies will never use address-harvesting software
To help us combat Spam please ensure:

If you receive any correspondance which appears to have orginated from Little Mashies and could possibly be unauthorised please advise us directly and assume that it is an error until we confirm.
If you do not want to receive emails from Little Mashies please unsubscribe from our mailing list.
Please update your personal details via your Little Mashies online account or notify us of any changes.
Service Providers

Any third parties whom we contract to undertake specific duties such as warehousing and fullfillment, customer service or order processing will comply with our policies stated within this privacy policy and will only use information as intended and permitted by all privacy laws

Accuracy and Retention 

We will keep your Personal Information as accurate, complete and up-to-date as necessary for the purposes for which it is to be used. You can update your Personal Information in the My Account section of the Little Mashies website. In circumstances where your Personal Information has been provided by a third party, we will refer you to that party (e.g. credit bureaus). To access your Personal Information, refer to the Accessing Your Personal Information section below.

How Do We Protect Your Personal Information? 

Little Mashies will ensure that your Personal Information in our possession or in the possession of our service providers are protected by security safeguards appropriate to the sensitivity of the information, including through the use of the following measures:

physical security measures, such as restricted access facilities, locked filing cabinets, appropriate disposal of Personal Information;
electronic security measures, such as password protection, database encryption and personal identification numbers, for accessing computerized Personal Information; and
organizational processes such as limiting access to your Personal Information to a selected group of individuals on a “need to know” basis.

Little Mashies uses 128 - bit SSL (secure sockets layer) encryption technology when processing your financial details. 128-bit SSL is the industry standard.

We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Accessing Our Privacy Policy

Information about our policies and practices relating to the management of Personal Information will be made readily available to individuals. This Privacy Policy and any related information is available at all times on the Little Mashies website under the Privacy Policy link or on request. We reserve the right to change or modify the Privacy Policy at any time. Any changes to this policy will be published on our site. For further information about privacy, please refer to the Australian Privacy Commissioner’s website

Site Use By Children

Little Mashies does not sell products for purchase by children. If you are under 18, you may use the Little Mashies website only with the involvement of a parent or guardian. In addition, a parent or legal guardian must consent to the Privacy Policy and Terms and Conditions prior to registering with us or placing an order with us.

Your option not to provide your personal information

Providing us with your personal information is absolutely optional, and whenever it is optional for you to provide us with your personal information, we will make this clear to you. Other Personal Information is necessary to complete a purchase with Little Mashies however you can choose not to purchase from us. When you provide us with your personal information, you are consenting to our storage, use and disclosure of that information as outlined in this Privacy Policy.

Accessing Your Personal Information

You may access your Personal Information by contacting us as described below. We may need to verify your identity before providing you with access to your Personal Information or otherwise allowing you to modify or delete it. We will always respond to any request to access, update or delete Personal Information, and will use reasonable efforts to do so promptly. You can also update your Personal Information directly in the My Account section of the Little Mashies website.

Contacting Us

Should you have any questions or comments about this Privacy Policy, your Personal Information, our privacy practices, wish to access your Personal Information, have any questions about the collection, use, disclosure or storage of personal information please contact us

Limitation of Liability 

Additional Information 
No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Little Mashies to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither Little Mashies nor any of our service providers can ensure or warrant the security of any information you transmit to us over the Internet. Any such transmission is done at your own risk.

BABY feeding FAQS

Simply add it to the cart, pop in the coupon code, and it will remove 100% of the price.

At 6 mths of age you can introduce a range of puree's to your baby (see our baby food recipe book and use coupon code RECIPE to remove 100% of the price at the checkout).

For baby led weaning you skip the baby food puree altogether and start with large (2 finger sized) pieces of the food. We would of course do this on our Little Mashies sucky platter! So from 6-9mths of age in baby led weaning foods should be the size of about 2 fingers so that the baby can pick it up and self feed. They also need to be well cooked so they are soft, and with no loose pieces (for example tiny florets that can break off on broccoli, or a slice of apple that's so thin it can break when gnawed on).

From around 9mths with baby led weaning you chop the food very small (to avoid choking). I would suggest 2-4 grains of rice in size. It's a small piece so that if they swallow it whole they won't choke. In traditional baby food recipes this is the stage where we mash food so it has a little texture.

At around 12mths of age in baby led weaning the food goes up to bite sizes (and this is the same in non baby led weaning kids), about fingernail sized pieces. Of course some babies will be on a different timeline depending on whether they have heaps or a few teeth.

Every baby is different and you just have to watch carefully and get to know how your baby is with food. Never leave them alone whilst eating, and I also recommend sitting them at a table with you for all meals if you can. It helps set the expectation for later in life and you can be a role model for how to eat well. Around 18mths you can offer your little one larger serves again (so a whole apple for example) so that they can learn to take smaller bites themselves, to chew, and to swallow.

It is widely recognised that babies should start solids around 6 months of age. At this time reusable baby food pouches can be really convenient to take your homemade healthy puree with you when you are out and about. Spoon attachments are available so you can feed your baby directly from the pouch from 6 months old. Without a spoon attachment babies usually start feeding themselves pouched food around 8 months old. This is when they hit their independant phase and what to do everything themselves. A pouch is a lot cleaner than a bowl and spoon in these circumstances. We do however advise that you give your baby a variety of meals, not just ones that are in a refillable pouch.

Refilling your reusable yoghurt pouches is easy! Simply turn the reusable food pouch upside down and open the wide double ziplock at the bottom of the pouch. Once the zipper is open you can spoon yoghurt into the pouch or pour it in (out of a jug or bottle).

If you are concerned about making a mess you can use a kitchen funnel so that all of the yoghurt stays away from the yoghurt pouch zipper.

Another idea that we commonly do at home when filming videos (but it would also be useful when holding a baby in one arm), anyway.. the idea is that you put the pouch upside down in a glass (with the lid on), open the ziplock and the glass acts like a second hand, holding the pouch still whilst you spoon the yoghurt in. This is what I do when I only have one hand to use for the refill!I also tend to refill my reusable yoghurt pouches in bulk. I'll buy a good quality yoghurt from Coles or Woolworths and will fill a whole 10pk of pouches in one go so they are all ready for snacks on the go.

My kids always want to eat when they are out and refilling the reusable pouches one at a time just doesn't work for us. The only time i do that actually is when I've pureed a meal that my toddler refused, put it in a reusable pouch, and given it to her again. Oh and the other time I do singles.. there are two actually. When we go for ice-cream (it is so much cleaner when in a pouch), and when I have leftover smoothie (again, it stops me getting smoothie all through my car, pram, or playroom).

Little Mashies refillable yoghurt pouches are compatible with pouch filling machines that are on the market. Our spout is universal so even though we don't think you need a filling machine, our reusable pouches will fit. All of our yoghurt and baby food pouches come with anti-choke lids as standard.

Cleaning reusable baby food pouches is easy! We have designed Little Mashies refillable yoghurt pouches without corners so there are no places for food to get stuck (we would hate your little one to get sick from old food stuck in corners)!

When you open the ziplock you can see all the way through the pouch to ensure it is clean. If you have a dishwasher you can clean the pouch using that, otherwise you can wash your reusable baby food pouches by hand and this takes around 20 seconds. Little Mashies squeeze pouches are BPA Free and are safe to wash with warm water.

If you need some meal ideas for your refillable pouch you can find home made yoghurt here, baby food recipes here, and pouch smoothie recipes here.

Now, to clean your Little Mashies food pouches by hand simply open up the ziplock at the bottom and take off the cap. Run warm water through the open ziplock with the baby pouch facing downward so the water comes out of the spout and into the sink. The shape of Little Mashies reusable pouches acts like a funnel, pushing out food and making the pouch very easy to clean.

To start washing your reusable pouch, squirt some dishwashing liquid into the refillable pouch, then use a baby bottle brush to clean the inside walls (just like a baby bottle). To clean the spout use a straw brush (like the ones we have here), and clean it in the same manner that you would clean the teat from a baby’s bottle. Give the reusable pouch a rinse and place it over a kitchen utensil in the drying rack to dry. If you don’t have time to dry it fully place it in the freezer until you are ready to use it again. Do not put wet reusable food pouches in dark cupboards or draws. They are very easy to dry if you have removed the cap, and placed something inside the zipper to keep the pouch open (we use a whisk, tongs or a spatula).

Note that if you continuously wash your pouches in the dishwasher the high temperature will make the zipper wear out more quickly. At home we wash our pouches mostly by hand because it is so quick and easy and then just use the dishwasher when we have had loads of kids over and served reusable yoghurt pouches or smoothies to them all.

Oh and while I remember if you use the code RECIPE at the checkout it will remove 100% off the price of the baby food recipe ebook so you can get some inspiration for your refillable pouches.

Some parents start introducing a sippy cup or straw cup to their babies around 6 mths of age. This can make it easier to transition from breastmilk or bottle feeding around 12 mths of age. Most paediatricians recommend babies 18 mths or older use an open sippy cup rather than a bottle, so anytime before then is fine. This is why we have a 4 in 1 sippy cup, so that you don't have to purchase seperate products as your baby moves through the stages of learning how to swallow and drink. To shop the Little Mashies silicone sippy cup, check out our baby feeding range here.

All of our baby food recipes are contained within our ebook. You can get a free download by using the coupon code RECIPE at the checkout. Simply add it to the cart, pop in the coupon code, and it will remove 100% of the price.